Are you being tricked into funding the spread of disinformation? Check the GDI Index.
![Fight disinformation by refusing to advertise on websites set up to spread propaganda](https://thedemlabs.org/wp-content/uploads/2021/07/Take-a-bite-out-of-disinformation-1.png)
Groups spreading disinformation siphon funds meant for legitimate advertising. Ad networks like Google and Facebook are complicit and make money when they direct ads and revenue to nefarious websites.
When in doubt, follow the money.
Bad actors don't have the money or credibility to advertise their messages like traditional advertisers. Instead, they set up websites designed to build web traffic and then sell advertising spots on their sites to ad networks such as Google, Facebook and Amazon.
Advertisers pay Google to place their on line ads in order to sell their products and services. Google places their ads automatically on different websites - good, bad and ugly. It doesn't care because it gets paid regardless of the quality of the site. Google share a part of every advertising dollar it makes with the website that serves the ad. Bad actors know this, and have gamed the system and siphon money meant for legitimate advertising with the help of willing ad tech platforms who also profit from it.
The spread of disinformation can be reduced by denying ad-based funding to bad actors. How can advertisers prevent their ad funds from being mis-used? How can they spot ads that spread disinformation? How can ad networks stop supporting sites spreading conspiracy theories, propaganda and hate speech? The Global Disinformation Index (GDI) offers a real time data feed to ad networks and advertisers to stop ads being placed on sites spreading disinformation.
![Google, YouTube, Facebook and Amazon profit from directing ads with disinformation to sites of dubious quality.](https://thedemlabs.org/wp-content/uploads/2021/03/Take-a-bite-out-of-disinformation-by-watching-where-you-advertiser.gif)
Reduce disinformation
Use the GDI primer which helps brands and advertisers understand and change their role in the disinformation ecosystem. You can make a difference by directing your advertising spending away from high-risk and brand-unsuitable sites toward sites with low levels of disinformation risk. The primer includes:
- Disinforming narratives and angles to watch for
- Online publications peddling in these conspiracies
- Ad tech companies that currently enable this advertising
- Revenue from advertising that these sites make from this content
- Sites that offer the lowest disinformation risks for advertisers and readers
Disinformation actors + Ad Tech platforms
DemLabs created this relationship map with Kumu (a free app) to show how ad networks support the spread of disinformation. The map can be freely shared with this GIF, link or embedded in a website with this code:
< iframe src="https://Dem-Labs.kumu.io/watch-where-you-advertise" width="1024" height="576" frameborder="0">
![Disinformation actors rely on ad networks for di](https://thedemlabs.org/wp-content/uploads/2021/03/Disinformation-Ad-Tech-ecosystem.png)
Takeaway: Take a bite of disinformation by denying the bad actors behind it the funding and exposure they get through ad networks. Use the Global Disinformation Index in your advertising plans.
Deepak
DemLabs
Image credit: McGruff - Ad Council
DemLabs applies innovative technology and storytelling tools in service of democratic values. It lowers the barrier of funding for worthy candidates and non-profits by applying existing free/affordable solutions.
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Will a wildfire, hurricane or flood caused by climate change ruin your home?
A natural disaster reveals a politician's priorities. Are they looking out for your interests or just their donors? It's also a reminder on the importance of...
COVID conspiracy playbook revealed
Conspiracies like COVID are contagious and can be fatal. Learn to spot conspiracy symptoms and how they're spread. Conspiracies manipulate people based on their desire to...
Fight gaslighting. Replay what they said before.
Some people try to rewrite history by denying what they said. Keep them honest by replaying their own words. There's an app for that. The best...
Disinfo kills
Why do people believe fatal lies? How is disinformation cooked up? Who profits from it? What can be done? How are people still falling for disinfo...
Precision canvassing
Companies increase sales by picking store locations with demographic analysis. Use the same approach to decide where to canvas. Center for Common Ground (CCG) is a...
Blood on their hands
COVID is an equal opportunity killer. It doesn't care who you voted for, or even if you voted at all. Death isn't a political issue. Should...
Capitol insurrectionists top FBI’s Most Wanted List, while Republicans deny it happened
As rioters from the Capitol Insurrection top the FBI's most wanted list, Republican's deny that the attack even took place. "On Wednesday, January 6, 2021, the U.S....
Find & remind recent movers to re-register to vote
Americans move regularly. Use tech innovation to find and remind those who've moved, to re-register to vote. "Around one-in-five U.S. adults say they either changed their...
Maps are an activist’s best friend
Maps help activists and campaigns engage, inform and mobilize supporters. New apps make it easy. Maps are easy to understand and navigate. They're intuitive and wonderful...
Republicans slash unemployment benefits. Where will the suffering be worst?
Republican cruelty to the poor to please their corporate donors has no limits. Republican Governors play politics and slash unemployment benefits to sabotage the recovery brought...
Republican voter suppression targets disabled vets for Memorial Day
Republicans are making it harder for disabled vets to vote - just in time for Memorial Day! Millions of veterans live in Texas, Florida, Georgia and...
Fight gerrymandering. Draw your own community of interest map for redistricting.
All votes are equal, but some are more equal than others. Especially if they are from rich, white Republicans. Gerrymandering is dark art of drawing districting...
Stick to your message. Use a teleprompter.
Chris Sosa is running for NY Democratic District 5 City Council. He has a vision to share and uses an on-screen teleprompter to stay on point....
Will COVID become a pre-existing condition used to deny health insurance?
Republicans have vowed to kill the Affordable Care Act (ACA). Insurance companies could deny health insurance to over 32 million Americans by treating COVID as a...
Liz Cheney’s speech on protecting democracy – in five languages
"We’re witnessing a daylight mugging of our democracy. Thank you, Liz Cheney, for doing something vitally important and clarifying — something that only a conservative Republican...
Talking to bridge the political divide
America Talks provides a weekend of connection across the political divide during a time of deep division in America. America Talks is organized by a coalition of nonpartisan,...
Find unregistered voters with precision mapping
Fight voter suppression by leaving no eligible voter behind with easy-to-use precision mapping apps. Find areas likely to have unregistered voters with the same precision mapping...
Advocacy by Instagram. The First 100 Days.
Memes and GIFs shared on social media shape public opinion more than paid ads. They get more attention, have more credibility and cost a fraction of...
Corporations profiting by spreading hate with public subsidies
"Carlson has the right to say whatever loathsome things he wishes. And Fox News can choose to broadcast those views on television. But Carlson and the...
Looking for unregistered voters? Use SMART MAPPING.
Businesses pick the best location for stores with Smart Mapping. The same technology also works to find unregistered voters. Most maps just show locations on a...
The return of poll taxes
Poll taxes prevented African Americans from voting till the 24th Amendment made the taxes illegal. New Republican bills bring back poll taxes disguised as new costs...
Mass shootings, NRA influence & Republican obstruction: editorial cartoons
"The country grappled with yet another bloody rampage in Indianapolis, only weeks after back-to-back mass shootings last month in Atlanta and Boulder, Colorado" - NYT These...
Yes! You too can make a polished fundraising video for free, in hours with just a laptop.
Fundraising videos work. But it shouldn't cost more to make a video, than the amount you are fundraising. Use the free Lumen5 app to create compelling...
Fatal police encounters
“He said they pulled him over because he had air fresheners hanging from his rearview mirror,” said Ms. Wright whose son, Daunte Wright was killed by...
Map supports case for D.C. Statehood
D.C. Statehood would give 712,000 tax-paying Americans full equality and taxation with representation. DC has more residents, more than Vermont and Wyoming and comparable with other...
Corporate political donations, voter suppression and gun control: Top political cartoons
This week's top Political Cartoons cover corporate political donations, gun violence legislation, and Jim Crow voter suppression bills. Enjoy the cartoons individually, as a GIF or as a video. Takeaway: Political...
Lessons from how corporate boycotts led to fair elections in South Africa
A white minority clung to power by denying Blacks their right to vote till corporate boycotts led to fair elections. A white minority supported by corporate...
Advocating for infrastructure investment? Show the local benefits with an interactive map.
Political decisions have real consequences. Investing in infrastructure that improves public safety should not be a political issue. How do you let the public know how...
Explaining voter suppression? Use an infographic.
Visual storytelling is fast, friendly and powerful. Use infographics to help more people understand vital issues - such as new schemes to make it harder to...
Fundraising on Zoom? Add a Give Button.
Make it easy for people on Zoom to follow your directions with Give Buttons. Keep it simple when requesting donations, asking for volunteers or have people...
Georgia Voter Suppression – Illustrated Edition
We interrupt the regular blog for this special Illustrated Edition of Voter Suppression in Georgia. Enjoy as a GIF or Video. Now back to our regular...
Cash cows block rural internet
Corporations love cash cows: businesses that generate them a steady stream of cash for no money. AT&T, Verizon and Comcast treat internet services as cash cows....
Mobilizing Latinx voters? Use relational organizing with WhatsApp.
WhatsApp is the favorite Latinx messaging app. It's free and messages come from a known sender. WhatsApp campaigns cost less than SMS and is ideal for...
Canvassing for H.R. 1 over Facetime
How do you bring the personal appeal of in-person canvassing online? How can volunteers be more persuasive with a good script? Use FaceTime with an onscreen...
Friends don’t let anti-vaxxer friends stay at risk. Conversation guide shows how to engage.
Friends don't let friends stay at risk. How do you engage with an anti-vaxxer with so much COVID disinformation? Arguing with the facts against disinformation doesn't...
Mass shooters, Jim Crow and racist Republicans: This week’s top political cartoons.
This week's top Political Cartoons cover racist mass shooting, Republican voter suppression and obstruction with the filibuster. Enjoy the cartoons individually, as a GIF or as a video. DeepakDemLabs Voter suppression...
Zoom fundraising goes better with a teleprompter
Don't take chances with important presentations. Use a teleprompter. Fundraising online is stressful. It helps to maintain eye contact with potential donors while making your appeal....
The ultimate voter registration machine
How can remote, under-served communities get reliable information? How can advocacy groups promote voter registration and COVID vaccinations? And build opt-in contact lists at the same...
Conducting a survey? Use this free solution to collect more responses in less time.
Conducting a survey doesn't have to be complicated, expensive, nor time-consuming. "How can we quickly survey a community of 1,000 families in 10 city blocks to...
Racist killings and voter suppression bills: The week’s top political cartoons.
This week's top Political Cartoons cover racial killings and Republican voter suppression bills. You can view the cartoons individually or as a GIF or a one minute video....
Racism has consequences
Eight people including six Asian women killed in racist shooting spree with a gun bought hours earlier. This isn't a random event. Hate crimes against Asian...
How much will you get from the American Rescue Plan? Check this map.
Americans are feeling the benefits of public investment as they receive direct survival checks and tax credit expansions to keep food on the table and a...
Jim Crow lives here
Republican racists bills to suppress voting have been called "Jim Crow in a Suit". We mapped where Jim Crow breeds, groups like ALEC supporting, companies supporting...
Paid fellowships bring innovation to grassroots groups
How can grassroots groups learn about new ways to have a bigger impact with less money? How can college students find paid internships, learn new skills...
Fact or fiction? Find out with Checkology.
Learn to separate fact from fiction. Use the free Checkology app to determine the credibility of what you're reading. "Lack of news literacy is a threat...
Jim Crow. Cat-In-The-Hat. COVID Stimulus Bill. The week’s top political cartoons.
‘Jim Crow in a suit and tie’: Outrage over Georgia’s new bills to restrict voting access. Bills would reduce weekend voting , end automatic registration, and...
Black Owned Media Matters
Media outlets serving immigrant and communities of color are under threat and deprived of resources needed to sustain their vital role. "Communities of color and immigrants...
Think different to persuade more people
Polarized voters. People trapped in information bubbles. Corporations making billions spreading disinformation in order to sell more ads. How do you get heard when calling and...
Zoom event production made easy
Presenters run over their allotted time, others drift off script, struggle with audience questions... How can virtual events be kept on track and presenters on script?...
How Senator Joe Manchin’s cuts to unemployment benefits will hurt his state of West Virginia
West Virginia is already the poorest state in the country. It'll be even poorer because of Senator Manchin's cuts to benefits in the American Rescue Plan....
Unemployment insurance. Domestic terrorism. Texas. The week’s top political cartoons.
Republicans gave billions in tax cuts to the wealthy but now vote against a living wage for workers. This week's top Political Cartoons capture the hypocrisy,...
When they go low with more voting restrictions, we expand free internet access so no voter is left behind
As Republicans introduce new Jim Crow style voting restrictions, it's vital to empower more eligible citizens to vote. Free internet access enables more people to learn...
Why do poor Americans get bad water? What’s race got to do with it?
Contaminated water is a health hazard for many Black, Hispanic and Native American communities. It is even more fatal with disasters such as the recent Texas...
Minimum wage. Filibuster. Cult followers. This week’s top cartoons.
Republicans give billions in tax cuts to wealthy donors but use the filibuster to deny working Americans a living wage. They gerrymander and deny the poor...
How to FOLLOW THE MONEY driving politicians
Money is the root of all evil. Especially in politics. Learn how to trace the money behind a political decisions. Who is donating? What do they...
For The People. Mapping how H.R. 1 fights voter suppression.
"We the People deserve a responsive, accountable government that gives us all a stronger voice and puts our needs ahead of special interests. Congress must pass...
Bickering. Conspiracy theories. Beach time. This week’s top ten political cartoons.
The top ten Political Cartoons this week showcase Republican bickering, conspiracy theories and beach time. Check out these cartoons in two new formats: as a GIF on GIPHY...
Make videos the easy way. Free app includes hundreds of royalty-free video clips and soundtracks.
Videos get six times more traction on Facebook! Learn how to quickly and easily create videos for free with Lumen5. We created a 25 second video...
Fighting disinfo? Coordinate a rapid response with shared talking points.
Disinfo requires a rapid, broad spread response. Get talking points to supporters for them to spread the truth and have their messages reinforce each other. A...
From Russian With Love: Disinformation Playbook
The Russians are disinformation grandmasters. Learn how to guard against them by studying how they're being used in American politics. Learn how these moves are used...
Listen to the experts. Subscribe to the Digital Politics Podcast.
Listen to weekly Digital Politics podcasts to stay abreast of innovations in political technology. Karen Jagoda has hosted the weekly Digital Politics Podcast since 2007. The podcast features...
Impeachment Illustrated – McConnell Edition
"He's guilty... but I'll acquit him". These Political Cartoons help understand Mitch.DeepakDemLabs Mitch McConnell acquits Trump (GIF) McConnell Acquits Trump (90 second Video) ACQUITTAL ON 5TH...
How well do you understand redistricting? Take this quiz.
Many states allow public input to make sure district maps are drawn fairly. Check your understanding with this online quiz? "Redistricting affects whether the nation’s diverse...
Reach more people. Caption and translate videos.
Reach the one in five Americans who do not speak English and others who prefer to watch videos on mute. Add captions and translations to your...
Guard against hackers. Reduce your digital footprint.
Reduce the amount of public information that hackers can find about you online to disrupt your work, harass you and steal confidential information. What can you...
Organizing resistance against Republican State Senators’ scheme to suppress Georgia voters
"Georgia Republicans have proposed a fresh round of measures to increase voter suppression and limit participation. Hiding under the guise of making sure “legal” votes count, Republican lawmakers want to eliminate...
Double-talk. Denial. Stupidity. This week’s best political cartoons.
This week's top ten political cartoons lampoon Republican double-talk, denial and stupidity. "Ridicule is man's most potent weapon" - Saul Alinsky “It is almost impossible to...
How to win friends and influence people – with free internet service
Disinformation kills. It poisons minds with COVID conspiracy theories and distrust of health experts. It is worst in poor, rural communities where people do not have...
Fight negative media stereotypes
Media stereotypes perpetuate racism. Let’s tackle diversity and representation one photo at a time. Images influence our perception of people and issues, which over time solidify...
Fighting disinformation? Eighteen free weapons for your arsenal.
Fighting disinformation? Use all the tools in your arsenal. Here are eighteen of the best. Disinformation basics Disinformation attacks involve these tactics according to Harmony Square:-...
Stories poisoned to spread disinformation
People love stories and sharing them with others. That's what makes stories poisoned with disinformation so dangerous. Tackle disinformation by training people to spot when they're...
Political Cartoons Say It Best
No description necessary... Feeding The Fringe - Adam Zyglis Les Deplorables - R.J. Matson Butthurt Base - David Fitzsimmons Trump or the nation? - Bruce Plante...
Follow the corporate funding behind sedition and violence
"Millions of people had to be whipped into a frenzy over bogus charges of voter fraud and a critical mass of them had to be directed...
Fighting dark forces online? Focus on the tech vendors they need to spread hate.
Parler is being forced to change tech platforms after being ejected from Amazon AWS, Google Play Store and Apple App Store. How can tech firms be...
How YouTube makes money selling ads next to videos of the U.S. Capitol being attacked
A violent mob attacks the U.S. Capitol building and threatens elected officials. Who profits from video streaming the attack? Is it ethical to make money off...
Fed up of politicians inciting mob violence and sedition? Hold the companies funding their campaigns accountable.
“Armed violent protestors who support the baseless claim by outgoing president Trump that he somehow won an election that he overwhelmingly lost have stormed the U.S....
Trumpland? Meet the Republicans and their corporate donors trying to overturn election results.
"Eleven Republican senators and senators-elect said that they would vote to reject President-elect Joseph R. Biden Jr.’s victory ... to defy the unambiguous results of the...
Horse racing over COVID relief? Thank Mitch and Citizens United.
Horse racing is important to some. American lives matter to even more people. Why would a politician prioritize horses over people? Money, judges and voter suppression....
Redistricting: What to know now
Redistricting has been hijacked. Partisanship has increased. Political districts are supposed to be revised to to reflect population changes but instead they're being manipulated. Politicians in...
Relational organizing in action
"Relational organizing focuses on the most important tools at our disposal: our relationships and our ability to talk with one another about things that matter." -...
Voting early or using a drop box to vote in Georgia? Find your closest location with just two clicks.
You're about to vote early. Where's the closest location in your county? When is it open? How do you get there? Vote Georgia makes it easy...
See Something, Say Something. Georgia.
Voter suppression has evolved. The systems used to track and respond to it need to keep pace. How can voters be empowered to report incidents of...
GOTV Concerts organizes virtual concerts featuring Georgia musicians to get out the vote
Music can move people to action, but with COVID raging, online performances have replaced large concerts. Virtual events are tailored to local audiences. Turnout increases as...
How YouTube spreads COVID Disinformation
290,000 Americans have already died from COVID-19, yet people protest wearing masks and are skeptical of vaccinations. How does disinformation manipulate people into risky behavior? Who...
How BLUE FUTURE uses textbots to mobilize young voters in Georgia
Young voters are a key Georgia voting group with many voting for the first time! They prefer texting over calling. This demands frugal innovation so organizing...
Vaccinate against disinformation
Foreign interference and domestic politics use disinformation to divide, incite and manipulate. It's cheap, effective and hard to counter. Learn how to spot it and inoculate...
How to spot BS being used to manipulate public opinion
Disinformation often comes as Bullshit (BS) packaged to trick readers with impressive language, graphics and bogus logic. Spot and push back with tips from Calling Bullshit. How...
How to spot a disinformation zombie
Brad Pitt races to save virus infected zombies in World War Z. Back in the real world, disinformation is used to turn people into zombies immune...
How to design smart route plans for canvassing, campaigns and non-profits.
How do you stretch limited time, money and workers to reach the most people? The problem comes in different forms: canvassing, delivering campaign supplies or giving...
How relational organizing helps Georgia voters learn about acceptable forms of voter ID
Voter ID laws prevent or intimidate millions of eligible Americans from casting their ballot. Obtaining an ID that fulfills voting requirements is costly and confusing. It...
Fundraising through ZOOM events made easy
ZOOM makes it easy to connect, but how do you get supporters to take the next step and donate? How can they do this while still...
Combat voter suppression. Data by the people, for the people to react quickly.
Spot and combat voter suppression. Get the facts quickly to the public, journalists, influencers, lawyers and voting rights groups. Information that has been screened, provided with...
Lincoln Project: See Something, Say Something!
With just under three weeks left until the November 3rd election and early voting well underway in many states, The Lincoln Project is today beginning to...
Searching for voter suppression incidents as they happen? Use these Twitter expert tips.
Analyzing tweets it is like drinking from a fire hydrant. New apps make it easier to analyze tweets to spot instances of voter suppression as they...
Personal Data: Political Persuasion. How Consumer Data Is Sold To Campaigns To Better Target Voters.
Collecting and selling personal data to businesses is a big industry. Political campaigns are increasingly using the same data. Campaigns rely heavily on voter files for targeting. Many are...
Don’t talk to strangers
Don't talk to strangers. Especially if they're sending you phishing emails. Hackers trick you into opening phishing emails by pretending to be from a trusted source. This often starts with them...
Where is it hardest to vote? Check these maps for answers.
Every American has an equal right to vote. Some are just more equal than others to paraphrase George Orwell. What's in common between communities where it...
Lawyers volunteer to do good
We The Action matches volunteer lawyers with nonprofit groups that need their skills. Lawyers have a unique ability to defend our nation’s values, protect our democracy,...
How Republicans persecute women
Recent headlines highlight Republican policies persecuting women Denying women control over their own bodies. The Republican packed Supreme Court will hear a case that threatens Roe v. Wade....
Who is streaming Russian propaganda into American military bases ask vets?
https://mobile.twitter.com/GenMhayden/status/1502729295680184320
SEE SOMETHING, SAY SOMETHING about voting problems
Why is it easier and faster to report a traffic jam while driving than to report harassment while trying to vote? Groups making it harder for...
GOP-packed Supreme Court attacks native citizens’ rights on tribal lands
As part of its recent precedent-breaking spree, the U.S. Supreme Court turned federal Indian law on its head this week on Wednesday, June 29. In the...
Republican use Goebbels’ Principles of Propaganda
Propaganda must label events and people with distinctive phrases or slogans.They must be utilized again and again, but only in appropriate situations. falsehoods were repeated often...
Gen-Z fights for change with creative online tactics
"Abortion rights activists are too fat and ugly to get pregnant", said Matt Gaetz (R-FL). Gen-Z activist have used his comments to raise thousands of dollars...
Cash Bail jails the poor but frees the rich.
Illinois Supreme Court puts end of cash bail on hold until further notice SAFE-T Act ends cash bail The Safety, Accountability, Fairness and Equity-Today Act, or...
Guide to digital politics: Podcast
"How to Use the Internet to Change the World - and Win Elections" is a book by Colin Delany, a veteran political consultant. Colin has worked...
Maps are a campaign planner’s best friend
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