Speak To Voters In Their Language
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![](https://thedemlabs.org/wp-content/uploads/2020/06/voters-by-language.gif)
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Watch the actual video on YouTube with captions in six languages here.
The power of authenticity First person testimonials are powerful - especially in the speaker's native language. Translating and captioning those videos in English ensures that they get even more exposure. This video was shared by Vandana Kumar, an expert in issues that matter to the Indian-American community. She advises groups on how to best message Indian-Americans. Another wonderful resource is Ethnic Media Services (EMS) that promotes cross cultural communications. EMS helps ethnic news outlets inform and engage diverse audiences on broader public issues with the goal of building a more inclusive participatory democracy. "Contacting voters in language is essential in targeting low to mid-propensity voters. This cycle we can leave no voter behind," explained Varun Nikore president of Asian American, Pacific Islander (AAPI) Victory Fund. The Fund engages and empowers AAPI progressive voters to be the margin of victory at all levels of the ballot.![](https://thedemlabs.org/wp-content/uploads/2020/06/Indian-Americanmerica.png)
An American-Indian shares his concerns about the long term damage that the Trump administration has done to the country and the environment. The original Hindi comments have been translated and captioned in English. Watch the video here.
Take away Make sure your message reaches the voters who matter. Translate and caption your videos into their languages for maximum impact. Learn more here. Deepak Co-Founder, DemLabs Please share this blog. DemLabs (a project of the Tides Advocacy Fund) is a SF-based, progressive hub for ongoing technology and creative innovation with free and affordable apps. Donate here to support our work.Subscribe to DemLabs Bulletin
DemLabs applies innovative technology and storytelling tools in service of democratic values. It lowers the barrier of funding for worthy candidates and non-profits by applying existing free/affordable solutions.
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Politicians can run, but they cannot hide from where they stand on the impeachment inquiry. Common Cause's new Facebook chatbot tells voters where their congressperson stands...
The Iowa Caucuses: Analyzing What, Where And When The Candidates Doing?
Campaigns have to make the most of limited time, money and staff. What events should be held? Where? When? What are the other campaigns doing? Software...
Grassroots Group Uses Radio Ads, Chatbots & Mobile Apps To Arrange Rides To The Polls For The Needy.
Why do those with the most to gain from change, face the most hurdles in voting? Living in remote rural areas, a lack of transport, cell...
New App Lets Progressive Volunteers Find Free Lodging With Local Supporters.
Volunteers donate their time and energy to canvas and get-out-the-vote. But often they're cash-strapped and need a place to stay. Supporters have lodging to share....
Impeachment Inquiry Timeline. ‘Cut To The Chase’ With An Infographic.
Some issues are intentionally made confusing to distract people from the truth. Infographics cut to the chase. They combine facts, events, and videos into simple visuals that...
Black Voters Matter Uses Clips Of Policing In Video Campaign To Encourage People To Vote.
The outrage from incidents shared on social media soon disappears. People are jaded and don't vote because the outcome doesn't improve their lives. How can social media...
Persuasion To Go. Voting Rights Group Uses Billboards To Get Out The Vote In North Carolina.
Billboards work. They're persuasive and cost effective. Here's how Center For Common Ground used billboards in North Carolina-3 to increase voter turnout in the recent special election. Results Cost of billboard...
Lessons From Black Voters Matter Geofenced Get-Out-The-Vote Mobile Ad Campaign In NC.
Geofenced mobile ads reach more people with better precision for less. Black Voters Matter campaign in North Carolina's special election put the approach to good use. African American voters are important voting...
Grassroots Group Harnesses Consumer Spending To Local Businesses Supporting The Community.
Money talks. And it walks. Every purchase is a vote of support for that business. A consumer boycott is a vote against firms that live off the community but give back little in...
How Indivisible Michigan Uses Advanced Software To Coordinate Activities To Flip Swing Districts.
Planning makes all the difference - especially when you're underfunded. Grassroots groups make a bigger impact with better software. StateWide Indivisible of Michigan (SWIM) is a...
Multimedia App Explains Money At Play In Blocking Gun Control Reform.
Short TV segments don't explain complex issues well. How can sustained public support for gun control be built, when mass shootings are soon forgotten and politicians obfuscate? It's not...
App Helps Florida Residents Track Hurricane Dorian And Explains How Cuts To FEMA Will Hurt.
App tracks storm in real-time to help Florida residents prepare for Hurricane Dorian. How will the $155 million cut to FEMA disaster-relief funds hurt? What is behind the cuts? Timely,...
How To Enrich The Voter File With Other Data Sources For Better Results.
Use the best tool(s) available. It's no different in campaigns. Enrich the Voter File with other data sources for better results. Smarter targeting and canvassing. Better results in fund raising and finding unregistered voters....
American Soybean Farmers Suffer From Tariffs On China. StoryMap Explains The Issue.
Why would the Chief of the US Department of Agriculture mock farmers hurt by trade wars as 'Whiners'? A volunteer research team found that farmers' suffering was both real and widespread. "Net farm...
Disinformation Primer: Using The Overton Window To Change What’s Acceptable.
Banning muslims? Putting kids in cages? A president for life? How is the public manipulated to tolerate such extreme steps? How can the range of ideas...
As State Close Down Clinics, ACN Uses New Apps To Help Women Find The Nearest One Still Open.
It's becoming increasingly difficult for patients to get care as more and more reproductive healthcare clinics are forced to shut down. Families are being forced to travel further, spend more, and take more time...
Who Profits From The Private ICE Detention Center Boom? Mapping This Swamp To Expose Money’s Role.
Dangerous creatures hide and thrive in swamps. It isn't easy to understand what goes on in swamps - real or political. Details are concealed. Motivations are masked. People have...
Rapid Response To ICE Raids In Las Vegas With Community Sourced Video Campaign.
A rapid community response is needed for imminent threats. Make The Road Nevada (MTRN) a grassroots group, decided to ask community members for video comments about a single mother...
Western Native Voice Uses Free App To Organize Native American Communities.
Organizing Native American communities is challenging. Tribal lands span hundreds of square miles often without internet or cell coverage. Community members often use mailboxes instead of a street address which...
Think Outside The (Mail)Box. Virginia Candidate Uses Voter File For Targeted Mobile Ad Campaign.
People respond more to their phones than letters. It's time for campaigns to think outside the (mail)box. An insurgent campaign in Virginia is innovating to try to unseat the incumbent...
New Map Highlights ‘Hard To Count’ Communities That May Be Left Out Of The Census.
The 2020 census will be different. It's counting on more people to complete census questionnaires online to reduce the need for field workers. This hurts communities without dependable internet access,...
Free canvassing app for voter registration & census turnout – works without internet access.
Many rural communities suffer from a lack of connectivity. It's harder to stay informed, benefit from online services, locate polling locations, vote and take part in the census. Organizers struggle to reach...
How does your audience feel? Find out with an instant poll using the free DirectPoll app.
How does your audience feel about an issue or candidate? A quick poll is best way to find out but hard to manage in a noisy, densely packed room. A count of hands is easy but error-prone. Paper questionnaires are...
The Florida League Of Women Voters Mobilizes To Help ‘Returning Citizens’ Regain Their Right To Vote.
"In November, a supermajority of Florida voters approved a constitutional amendment restoring voting rights to former felons who’ve completed their sentences. Florida legislature advanced a bill that will strip hundreds...
Advocates install a ‘breathing billboard’ to rally public support for curbing air pollution.
How do you draw public attention to a deadly, but invisible killer? Jhatkaa works on social justice issues including how to build public support to curb air pollution. Their recent campaign generated...
As Alabama Legislators Close Abortion Clinics, Chatbot Jane Sees Surge In Searches Out-Of-State.
Lawmakers Vote to Effectively Ban Abortion in Alabama "These bills essentially ban abortions after a heartbeat is detected, usually about six weeks into pregnancy, a time...
Get Your Message Heard Without Breaking The Bank. A Workshop For Underfunded Campaigns.
Necessity is the mother of invention. So is lack of funding. Underfunded campaigns need new ways to compete against better funded opponents. Technology can level the playing field, but awareness and...
Lessons From How The NRA Quickly Mobilizes Its Members For Maximum Political Power.
"The NRA activates its membership when elected officials are facing gun-related legislation, resulting in phone calls and emails and letters to Congress", reports NBC: "How the...
Virginia Candidates Create Issue-Specific Campaign Videos With Free, Innovative App.
"There is an 80% increase in the time spent on watching videos ... 45% of the people surveyed in North America said they expect to watch even more videos on...
Target ads with geographic info on people’s movements and the places they’ve visited.
Farmers use digital tags to monitor their livestock. Advertisers have it easier. People voluntarily carry tags that constantly report their position and activity: mobile phones. Geomarketing Personal...
Up your game with this library of free campaigning and organizing ‘how to’ guides.
Grassroots organizing changes constantly with new tactics and apps. How can the lessons learned on one campaign be quickly shared with other progressive groups? Blueprints for Change converts know-how from campaign organiziners into free...
Make Your Point Clear. Create Infographics Easily With This Free App.
It's hard to quickly explain the scope of corporate welfare and how to bring it under control. How can the case for reform be presented in a simple, engaging manner? Infographics convert complex issues...
They only listen to their own voters. Use geocoding to mobilize better and focus supporters’ energy.
Elected officials only listen to their own voters. So it's essential for campaigns need to direct their supporters to lobby the right official. How can this be done with shifting...
Let Voters Tell You Directly What They Care About With Real-Time Crowdsourcing.
Sean Frame is running for Congress in CA-4 against a well funded incumbent. He's trying a new way to engage voters and raise funds. He is asking...
David vs Goliath. Rookie Virginia candidate uses free apps in challenge to powerful incumbent.
In a modern day version of David vs Goliath, a rookie candidate uses high tech stones to challenge a powerful incumbent. The ending has yet to be written... Herb Jones a retired...
Two Free Mapping Apps To Better Target Campaigns
Winning campaigns want to focus their resources and efforts to maximize impact. The challenge is where to focus for the most votes and what issues to emphasize?...
How To Find And Mobilize Voters With Geo-Fenced Mobile Ads
Where and when someone goes reveals a lot about them. Savvy marketers use these clues to target their ads. Mobile apps report their user's location so they can get a...
Build opt-in text lists by helping people with their issues.
There is no red poverty. Nor blue poverty. Campaigns can engage more people by addressing the issues that really matter to them, and collect information about them in the process. Campaigns find...
2020 Census: Let’s count everyone.
Who do you trust for advice? Probably someone you already know who shares your values and concerns. How can such trust encourage more people to take part...
A smart way to find addresses of people to persuade.
Ready. Aim. Fire. Accurate targeting matters. That's why businesses spend billions for the best data to target their outreach. It's the same with campaigns: data quality will determine...
Free resource to locate potential swing voters (and more)
Finding swing voters is hard. Locating people with specific traits, has typically required money, time and technical skills - putting it out of the reach of...
Speaking truth to power – Through digital storytelling.
Powerful corporations hire marketing experts and lobbyists to push their agenda. How does a small community group get the truth heard in such an uneven fight? Here is an...
‘Sí, Se Puede’. Spanish-Speaking Chatbots Offer Voter ID Advice.
Voter ID regulations can be confusing - especially when English isn't your first language. They vary by state and often change at short notice. How can the...
Use the news cycle to amplify your marketing
Winning marketing campaigns successfully surf the wave. The message goes further with less effort. Marketing campaigns aligned with the news, increase the odds of getting picked up by...
Leave no voter behind
Many people don't vote because they can't get to their polling center. Several groups offer rides, but requesting a ride is often the bottleneck. Many rural voters have neither internet access nor a cell...
Fight fire, with fire.
It's ironic: the same technology companies use to slash their workforce is also being used to organize workers demanding fair treatment. Automation is eliminating jobs for...
Micro Target Your Canvassers
Uber does it. Lyft does it. Send drivers to where there's known demand - rather than going to the same old locations as many cabs do. It's...
Micro-targeting made simple
"GoFundMe raises thousands to place billboard of Trump's anti-Cruz tweet in Texas". Where exactly should you place a billboard to reach the people you want to target? Companies...
Reach more people
Just as with any interaction, people respond better when you speak their language and reply personally to their questions. How's this done online with thousands of...
We’re on the warpath
Five million Native Americans live in battleground states such as Arizona, Minnesota, Montana, Nevada and North/South Dakota. They could have a big impact in the midterms - if they voted. But voting...
Where’s my prescription?
"An Arizona women was suffering a miscarriage and her pharmacist refused to fill her prescription because he decided that his beliefs were more important than what she and...
Alexa, what ID do I need to vote?
Over 25 million eligible voters lacking the right Voter ID may be prevented from voting. And getting an acceptable ID in thirty four states with Voter ID laws is both confusing and difficult....
Join The Search Party For Fifty Million Unregistered Voters
There are FIFTY million unregistered voters in America! The number of voters is being threatened with voter roll purges and restrictive voter ID policies. Every single...
Let’s talk about values
When Super Bowl ads are more compelling than campaign messages, we have a problem. How can we appeal to people's values across the political spectrum? We...